More specifically they are male teenagers and people in their 20s because they are most likely to believe in the fact that energy drinks will give them the boost they need.
Specific Age Group and Rise in Popularity
Now everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, but young people are especially vulnerable to persistent exhaustion and insufficient energy.
Energy drinks are mainly targeted towards those who need some sort of energy boost.
This crowd is a group excited by speed, energy, flash, and instant thrill.
This may be the result that many energy drinks are sponsored or created by extreme sports teams, hip hop stars, etc.
The primary consumer group of energy drinks includes extreme sports enthusiasts, young adults and teenagers, and the hip hop crowd.
Overview of Energy Drink Target Audience
Energy beverage industry targets towards those people who need some sort of energy boost.
Energy drink claims to be healthier beverage type.
This type of non-carbonated drink has shrunk carbonate soft drink market in a short period of time.
Energy Drink suddenly takes the market of beverage by storms.
Energy Drink Presentation By Trinh Au Christine Roy Date: March 23rd, 2007
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